Marketing Your Family Photography Business: How to Stand Out in a Crowded Market Like a Pro

Building a Brand That Pops

Are you tired of blending in with the sea of family photographers out there? Marketing your family photography business is not easy, and the level of competition varies based on the area you service. It’s time to make your business stand out like a shiny, new penny in a jar full of old, dull pennies.

First things first, let’s talk about building a brand that pops. A strong brand is the foundation of any successful business, and family photography is no exception. Your brand should convey your unique style and approach to photography and make it clear to potential clients what sets you apart from the competition.

Here are a few actionable steps you can take to establish a strong brand:

1. Create a unique logo and website that showcases your work and tells your brand story.
2. Ensure your website is easy to navigate and has a clear call-to-action, such as a contact form or booking page. Pro tip: build your site with a mobile-first mindset.
3. Use consistent branding on all of your social media accounts and business cards.

But building a brand is just the beginning. Once you’ve established yourself, it’s time to get the word out and attract new clients. And let’s be real, as much as we love taking pictures of precious family moments; we also love making money.

Marketing Your Family Photography Business

Enter social media, the ultimate marketing tool for family photographers. Platforms like Instagram and Facebook allow you to share your work, connect with potential clients, and even sell your services directly through the app.

Here are some actionable steps you can take to establish a solid social media presence:

1. Create a business account on Instagram and Facebook
2. Share your best work regularly on the platforms
3. Utilize Instagram and Facebook stories to share behind the scene and sneak peeks of your work
4. Use hashtags and geotags to make it easier for people to find your work
5. Connect with potential clients and other vendors in your area
6. Ask clients to tag you when they share their favorite photos
7. Ask happy clients for a review. I like provide a link to make it super easy.

Don’t stop there, don’t be afraid to get out there and network with other photographers and vendors in your area. Attend photography events and join photography groups; these are great ways to meet potential clients and collaborators.

Paid Media Advertising for Family Photographers

And lastly, consider investing in targeted advertising like Google Ads or Facebook Ads. These can be a great way to reach potential clients actively searching for a family photographer in your area. Here are a few actionable steps you can take:

1. Research your target audience.
2. Create a compelling ad copy and visuals. Test multiple copy & images to see what customers are engaging with best.
3. Set a realistic budget for the campaign. This can vary based on your location & competition, but you shouldn’t need to break the bank to test this out.
4. Measure the performance of the campaign and make adjustments as needed. I like to look at things outside of how many bookings were generated. New followers, likes and website clicks are all engaged users that may book when the time is right.

In conclusion, building a brand that pops, utilizing social media, networking, and targeted advertising are key ways to make your family photography business stand out in a crowded market. So, put on your game face, and let’s get those bookings rolling in!

Hey there! I’m Alison Amick, your go-to family photographer in sunny St. Petersburg, Florida. As a Click Pro & NAPCP Master Photographer, I bring a blend of technical skill and creative vision to every session. Ready to create some magical memories? Let’s chat! Click here to book your family photography session today! Click here to set up a time to chat on the phone about your family photo session. Or head over here to learn more about adventure sessions. I can’t wait to meet you!